Frameworx Studios
Project Description
We recently completed the shoot for the new Wonderbra campaign (8th Wonder of the World).
We shot in a daylight studio against white screen with various specific lighting setups which were to match the lighting in our post production work. We then created high-end digital matte paintings of “The Seven Wonders” to composite into the backgrounds. Not only did this save on production costs, but it also gave us full control over the interpretation of the final product. Each final composite was A2 in size and rendered out at 300 dpi.
This campaign was printed in the October 2009 editions of Cosmopolitan, Cleo, Glamour, numerous bridal magazines and Edgars in house magazines and is also currently being displayed on various large billboards found in shopping malls across the country.
Click on the thumbnails to the left for some examples of the before and afters from the campaign. For those interested, there are a few behind the scenes pics too!